Technology That Allows Consumers to Access Information on the Internet

question 225

Multiple Choice

Technology that allows consumers to access information on the Internet from a cell phone is in the introductory stage of its product life cycle.The industry is composed of several small firms with state-of-the-art products that are neither standardized nor compatible with one another.Moreover,these small firms have limited marketing expertise and little money to spend on marketing; their common strength is engineering.This industry would welcome the entry of a giant in the mobile phone industry like Nokia because:

• A)the small companies could leapfrog beyond Nokia's products.
• B)Nokia's entry would help segment the market, establishing targets for the smaller firms.
• C)Nokia could set standards and generate primary demand.
• D)Nokia could solve the remaining technological problems.

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Definitions:

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