When a Product Reaches the Decline Stage of the Product

question 115

Multiple Choice

When a product reaches the decline stage of the product life cycle,a firm has two choices.One choice involves product deletion,where a product is dropped from a firm's product line.Another less drastic choice is to retain the product in the product line,but to reduce marketing costs.When this option called _____ is selected,advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.

• A)decline maintenance
• B)harvesting
• C)divestment
• D)maturity re-development

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Definitions:

Disposition

Refers to a person's inherent qualities of mind and character.

Ingroup Behaviour

Actions and norms practiced by members within a group, which foster unity and differentiate the group from others, emphasizing shared identity and interests.

Cultural Group

describes a collection of individuals who share common cultural characteristics, such as language, traditions, and values.

Fundamental Attribution Error

Bias in attributing another’s behaviour more to internal than to situational causes.