The Largest Numbers of Product Adopters with Respect to the Diffusion

question 23

Multiple Choice

The largest numbers of product adopters with respect to the diffusion of innovation are found among:

• A)early adopters and laggards.
• B)early majority and late majority.
• C)late majority laggards.
• D)innovators and early majority.

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Definitions:

Expectancy-Value Model

A psychological model that explains how the motivation to perform a behavior is influenced by the expectation of success and the value of the success to the individual.

Scholarship

Financial support awarded to a student on the basis of academic or other achievements to further their education.

Ventromedial Hypothalamus

A region of the brain involved in regulating hunger, satiety, and various aspects of metabolism.

Lesion

Any abnormal tissue change or damage in the body caused by disease or injury.