New Coke Was Repositioned as a Slightly Sweeter,less Filling Soft

question 86

Multiple Choice

New Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was:

• A)a reaction to a competitor's position.
• B)to reach a new market.
• C)to catch a rising trend.
• D)to change the value offere

---

Definitions:

Authority

The right or power assigned to an individual or organization to make decisions, act, and enforce obedience.

Organization

A structured group of individuals working together to achieve common goals or objectives, often characterized by a formal hierarchy.

Issuing Securities

The process by which corporations or governments raise capital by selling stocks, bonds, or other financial instruments to investors.

Raise Capital

The act of obtaining funds to finance operations, growth, or investments of a business.