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An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the need of this potentially large market.As a result moisturizing creams like Oil of Olay are now positioned as "age-defying" creams.This is an example of which of the four factors that may trigger a repositioning action?
Desire for Autonomy
The drive or need for self-direction and personal independence in one's actions or decisions.
Adolescents
Young people in the transitional stage of development from childhood to adulthood, typically between the ages of 13 and 19.
Cycle of Failure
A destructive pattern characterized by repeated failures, often due to a lack of confidence, resources, or support, leading to diminished self-esteem and further failures.
Low Self-esteem
A subjective feeling of worthlessness or inadequacy, marked by a lack of confidence in one's abilities or qualities.
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