Pepsi Manufacturers a Number of Different Brands,such as Fritos-Lay

question 159

Multiple Choice

Pepsi manufacturers a number of different brands,such as Fritos-Lay.Fritos-Lay recently unveiled their 2014 line of chip products,which,instead of being 500gram bags,were now 450gram bags with 'enhanced flavor,' although no consumer could tell the difference with enhanced flavor.The new 450gram bags sold at the same price as the original 500gram bags.This is an example of:

• A)Top-down marketing
• B)Trading up
• C)Bottom-up marketing
• D)Downsizing

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Definitions:

Null Hypothesis

A default statement that indicates no effect or no difference, used as a starting point for statistical hypothesis testing.

Directional Hypothesis

A hypothesis that outlines the anticipated direction of the difference or relationship.

Critical Value

A threshold in a statistical test that defines the boundary for deciding whether an observed statistic is extreme enough to reject the null hypothesis.

Alpha

A threshold value used in hypothesis testing to determine the significance level at which the null hypothesis is rejected in favor of the alternative hypothesis.