When Consumers Think of Harley-Davidson,the Image of a Masculine,non-Conformist Is

question 95

Multiple Choice

When consumers think of Harley-Davidson,the image of a masculine,non-conformist is the likely associated with that brand name.With the Vespa motorscooters,the image is more likely to be a brainy environmentalist that wears polyester and socks that don't match.Both Vespa and Harley-Davidson:

• A)have brand personalities.
• B)have created brand mannerisms.
• C)are symbolic brands.
• D)use brand personification.

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Definitions:

Translation

Synthesis of polypeptide chains at the ribosome in response to information contained in mRNA molecules.

Protein Synthesis

The process by which cells build proteins based on the instructions encoded in DNA, involving transcription and translation.

mRNA

Messenger RNA, a type of RNA that conveys genetic information from DNA to the ribosome, where it specifies the amino acid sequence of the protein products of gene expression.

DNA

DNA, a molecule responsible for carrying the genetic blueprints essential for the growth, development, operational processes, and reproduction of all recognized living entities and numerous viruses.