Figure: 11-4 -In Figure 11-4,"B" and "C" Represents the Third Step in Third

question 43

Multiple Choice

Figure: 11-4
-In Figure 11-4,"B" and "C" represents the third step in the sequential building process of brand equity which would be to elicit the proper consumer responses to a brand's identity and meaning through __________.

• A)brands identity/brand emotion
• B)brand performance/brand imagery
• C)consumer judgments/consumer feelings
• D)consumer feelings/brand imagery

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Definitions:

Pilot Project

An initial small-scale implementation that is used to test the viability of a project or idea before it is executed on a larger scale.

Union Resistance

Opposition or reluctance by employees or their representatives to changes or policies proposed by management, often due to concerns over wages, working conditions, or job security.

Creative Training

Instructional approaches designed to stimulate innovation, creativity, and problem-solving skills among participants.

Positive Affect

The experience of pleasant emotions and moods, such as joy, happiness, and enthusiasm.