List the Four Sequential Steps Used to Develop Brand Equity

question 99

Short Answer

List the four sequential steps used to develop brand equity. Which step is the most difficult?

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Definitions:

Purchase Outlet

A specific place, whether physical or online, where consumers can buy goods or services.

Purchase Timeline

A defined period during which a buyer progresses from recognizing a need to completing a purchase.

Expectations

The beliefs or forecasts about future events or behaviors, often based on past experiences or information.

External Search

The process of seeking out information beyond personal knowledge or experience, typically conducted by consumers before making a purchase decision.