Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 51

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks now offer their customers insurance offerings would be example of:

• A)style changes
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Operant Conditioning

An educational method where the intensity of a behavior is altered through rewards or penalties.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Dissociative Identity Disorder

A complex psychological condition characterized by the presence of two or more distinct personality states or identities within a single individual, often a result of severe trauma.

Personality Traits

Enduring characteristics that describe an individual's behavior, such as extroversion, agreeableness, and conscientiousness.