Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 90

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:

• A)supplementary-service innovations
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Escape Hypothesis

A theory suggesting that some cellular organelles, such as mitochondria and chloroplasts, originated from bacteria that once entered a host cell and lived symbiotically.

Regressive Hypothesis

A theory suggesting that more complex systems or structures have evolved from simpler precursors through a process of simplification or loss of features.

Virus-first Hypothesis

A theory proposing that viruses existed and evolved before the emergence of cellular life forms.

Nucleic Acid Core

The central part of a virus particle, containing its genetic material, which consists of either DNA or RNA.