Perceptual Maps and Product Positioning Diagrams Are Most Likely Used

question 15

Multiple Choice

Perceptual maps and product positioning diagrams are most likely used in which new-product stage?

• A)business analysis
• B)competitive assessment
• C)product development
• D)commercialization

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Definitions:

Cash Flow

Cash flow refers to the net amount of cash and cash-equivalents being transferred into and out of a business.

Question Marks

Products or businesses that operate in high-growth markets but have low market share, often requiring significant investment to improve their position.

Market Share

The segment of a market held by a certain company or product.

Market Growth

An increase in the demand for a particular product or service over time, which can be influenced by factors like changes in consumer preference, population growth, and technological advancement.