When CIBC Canada Decided to Offer Telephone and Internet Banking,this

question 172

Multiple Choice

When CIBC Canada decided to offer telephone and Internet banking,this would be classified as what type of service innovation?

• A)basic service improvements
• B)major process innovation
• C)service-line extensions
• D)process-line extensions

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Definitions:

Feedback

Information provided regarding aspects of one’s performance or behavior, which can be used for improvement.

Essential Links

Critical connections or relationships that are fundamental to the functioning or success of a system, process, or structure.

Communication Process

The series of steps through which information is transmitted and received between sender and receiver, involving encoding, media, decoding, and feedback.

Chainlike Communication

A linear method of information transfer where messages are passed sequentially from one person to another among multiple participants.