A Product Which Disrupts Consumers' Normal Routines but Does NOT

question 158

Multiple Choice

A product which disrupts consumers' normal routines but does NOT require totally new learning is a:

• A)continuous innovation.
• B)discontinuous innovation.
• C)dynamically continuous innovation.
• D)symbiotic innovation.

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Definitions:

Sigmund Freud

A neurologist from Austria who initiated the method of psychoanalysis, which is a therapeutic technique used to address mental disorders through conversational interactions between a psychoanalyst and their patient.

Serial-Position Effect

A phenomenon in memory that suggests that when learning a list, people tend to remember the first and last items better than those in the middle.

Alphabet

A set of letters or symbols in a fixed order used to represent the basic sounds of a language, particularly for writing.

Mnemonic Devices

Techniques a person can use to help them improve their ability to remember something, often by associating patterns, such as letters or associations, with the information being memorized.