The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 219

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to:

• A)generate awareness among consumers and obtain widespread distribution.
• B)advertise benefits to consumers, stressing point of differentiation and consumer advantage.
• C)educate consumers about entirely new consumption patterns through product trial and personal selling.
• D)obtain widespread distribution.

Identify the impacts of international policies and practices such as direct foreign investment, state industry privatization, and agricultural subsidies on DVC economies.

Differentiate between key international economic institutions like the World Bank and their roles in supporting DVCs.

Grasp the magnitude and determinants of foreign aid provided by the industrially advanced countries (IACs) to DVCs.

Recognize the influence of economic growth policies on DVCs and the structure of their economies.

---

Definitions:

Reactivity

A measure of how readily a substance undergoes a chemical reaction with other substances.

Primary Iodides

Organic compounds where an iodine atom is bound to a primary carbon, typically involved in nucleophilic substitution reactions.

Nucleophilicity

A measure of the ability of a chemical species to donate an electron pair to an electrophile, thus forming a chemical bond.

Hydroxylic Solvents

Solvents that contain -OH groups and can participate in hydrogen bonding, affecting solubility and reaction outcomes.