Many Services-Marketing Experts Suggest That Creating and Delivering New Services

question 160

Multiple Choice

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

• A)the new-service development process is difficult to map out for the service company and often difficult for the service customer to observe
• B)most service companies focus on creating only incremental improvements
• C)most service companies focus on continuous innovation
• D)the new-service development process is often easy to map out for the service company and often easy for the service customer to observe

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Definitions:

Just Cause Discipline

A principle that requires employers to have a fair and valid reason for any disciplinary action, including termination, against employees.

Rights Disputes

Situations where there is a conflict or disagreement over legal entitlements or guaranteed protections, often within the context of employment or civil rights.

Outsourcing

The practice of having certain job functions performed outside of a company, typically by another company or individuals, to save costs or access specialized skills not available internally.

Successorship Clause

A provision in a labor contract ensuring that a new owner of a company recognizes and negotiates with the existing union representing the workers.