Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 60

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.A Canadian university or college offering a totally online MBA program where you never have to visit the campus to complete your degree would be example of:

• A)style changes
• B)process-line extensions
• C)major process innovations
• D)major service innovations

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Definitions:

Pareto Optimal

A distribution of resources from which it is impossible to reallocate in a way that makes at least one individual better off without making anyone worse off; it constitutes an efficient allocation of resources.

Marginal Rate

A measure of the rate of change in a variable as another variable changes incrementally, often used in the context of taxes or utility.

Cheese Doodles

A popular snack food, typically extruded, corn-based, and coated with a cheese-flavored powder.

Complements

Two goods for which an increase in the price of one leads to a decrease in the quantity demanded of the other.