Suppose That You Are a Marketing Consultant Hired to Analyze

question 169

Multiple Choice

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television.Which of the following would you NOT think could be a reason for the shows failure?

• A)poor product quality
• B)insignificant point of difference compared to shows already on the air
• C)too much knowledge of consumers' television viewing preferences
• D)poor execution of the marketing mix

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Definitions:

Interest Rate

A percentage representing the cost of borrowing money or the return on investment for savings.

Annual Payment

A payment made once every year, often related to loans, annuities, or other financial products.

Lenders

Entities or individuals that provide funds to borrowers under the condition of future repayment, often with interest.

Matrix

A rectangular array of numbers organized into rows and columns, used in linear algebra.