Suppose That You Are a Marketing Consultant Hired to Analyze

question 169

Multiple Choice

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television.Which of the following would you NOT think could be a reason for the shows failure?

• A)poor product quality
• B)insignificant point of difference compared to shows already on the air
• C)too much knowledge of consumers' television viewing preferences
• D)poor execution of the marketing mix

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