An External Evaluation That Consists of Preliminary Testing of a New-Product

question 46

Multiple Choice

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is called:

• A)new-product strategy development.
• B)idea generation.
• C)alternative evaluation.
• D)a concept test.

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Definitions:

Properties

The fundamental rules and characteristics that define mathematical operations, such as commutative, associative, and distributive properties.

Logarithms

The inverse operation to exponentiation, indicating the power to which a base number must be raised to obtain another number.

Approximate

To approximate means to find a value or answer that is close to the exact one, but not exactly it, often used when an exact solution is not necessary or possible.

Function

A pairing between a selection of inputs and a conglomeration of permissible outputs, where the rule is that each input is directly linked to a unique output.