The Following Factors Contribute to New-Product Failures or Are Symptoms

question 137

Essay

The following factors contribute to new-product failures or are symptoms of product failure:
incompatibility with the firm's objectives and capabilities, competition that is too tough, lack of top management support, and lack of money. However, seven factors, often present in
combination, are enumerated in our text. What are they?

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Definitions:

Real GDP

The measure of the value of economic output adjusted for price changes (inflation or deflation).

GDP Deflator

An economic metric that converts the money-value measure of GDP from current prices to constant prices, enabling comparison of economic productivity and real growth over specific periods.

GDP Deflator

An economic metric that converts the money-value measure of GDP to an index for quantity comparison.

Nominal GDP

The total economic value of all finished products and services generated inside a country over a year, evaluated at present market prices.