Whirlpool Aggregates Prospective Customers Who Are All Interested in a Low-Cost

question 20

Multiple Choice

Whirlpool aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketing material.This process is referred to as:

• A)Diversification
• B)Divestment
• C)Market segmentation
• D)Market augmentation

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Definitions:

Convenience Goods

Products that are easily accessible to consumers and purchased frequently with minimal effort.

Selective Distribution

A distribution strategy where a product is available in selected outlets within a geographical area, allowing manufacturers to choose more strategically where their goods are sold.

Intermediaries

Entities or individuals that act as a middle-man in transactions or processes, facilitating interaction between two parties.

Logistics

The management of the flow of goods, services, and information between the point of origin and the point of consumption to meet customer requirements.