Market Segmentation Involves Linking ______ to an Organization's ________

question 89

Multiple Choice

Market segmentation involves linking ______ to an organization's ________.

• A)buyers' needs; marketing program
• B)product benefits; capabilities
• C)prospective buyers; marketing mix
• D)market information; customer databases

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Definitions:

Detrimental

Causing harm or damage, often used to describe actions or conditions that negatively affect someone or something.

Disclose

The act of making known or revealing information that was previously private, secret, or unknown.

Principal

In business contexts, refers to the amount of money loaned or invested, excluding interest or profit. In legal contracts, it can refer to the main parties involved in an agreement.

Agent

An Agent is an individual or entity authorized to act on behalf of another, known as the principal, in dealings with third parties.