Which of the Following Statements Demonstrates Geographic Segmentation

question 9

Multiple Choice

Which of the following statements demonstrates geographic segmentation?

• A)In China KFC sells a much spicier chicken in its restaurants that are farther away from the coastal areas.
• B)GE built a downsized microwave oven to hang under kitchen cabinets.
• C)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
• D)A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.

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Definitions:

Contract Manufacturing

The outsourcing of certain production activities to third-party companies, often to save costs or leverage specialized capabilities.

Joint Venture

An arrangement in which a domestic firm partners with a foreign company to create a new entity, thus allowing the domestic firm to enter the foreign company’s market.

Exporting

Selling domestically produced products to foreign markets.

Foreign Company

A business entity that is registered, operates, or is based in a country other than the one where it conducts most of its operations or sales.