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A Local Sports Store Is Planning on Using Only Demographic

question 17

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A local sports store is planning on using only demographic variables to segment potential customers who will purchase from the store.This will dictate the diversity of products the store will carry.Which research report is most useful to this sports store?


Definitions:

Accounts

Records of financial transactions pertaining to specific assets, liabilities, equity, revenues, and expenses within an organization.

Compound Entry

A type of journal entry in accounting that involves more than two accounts, with multiple debits, credits, or both.

Journalizing

The process of recording business transactions in the journal of accounting as part of the double-entry bookkeeping system.

Simple Entry

A journal entry that involves only two accounts.

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