Post Grape-Nuts Cereal Has Been Marketed Since Early 20^th Century

question 48

Multiple Choice

Post Grape-Nuts cereal has been marketed since early 20^th century.Its market share has been steadily declining as consumers began associating it with something their grandfather ate.Post recently launched a campaign to increase consumption of the cereal by inviting consumers to try the crunchy cereal on top of their yogurt,their salad,or their bowl of soup as a delicious addition.Post was trying to convince people who had never tried the cereal to try,and people who were familiar with the product to use it in a variety of different ways.Post is using which segmentation variable to define its target market?

• A)usage
• B)demographic
• C)behaviour
• D)lifestyle

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Definitions:

Communications Link

A connection between two or more devices or systems that enables them to exchange data or information.

I/O Modules

Components in a control system that interface with the external environment, handling input and output signals from sensors, actuators, and other field devices.

Program Scoped Tags

In programming, particularly within industrial automation systems, program scoped tags are variables defined within a program that are accessible only within the scope of that program, used for temporary storage or specific control tasks.

CLX Application

Software developed for use within the ControlLogix system, a platform by Rockwell Automation for industrial process control and automation.