Australia-Based Renewable Energy Ltd

question 169

Multiple Choice

Australia-based Renewable Energy Ltd.sells a device that converts manure into energy.One of the $10 million devices is capable of generating energy equal to $2 million of natural gas per year.The company believes its target market is businesses that use a lot of energy like its first customer,a fertilizer manufacturer,and that are located in rural areas.It will use which of the following strategies to segment its market?

• A)Benefits sought and geographic.
• B)Number of employees and benefits sought.
• C)Purchase location and purchase type.
• D)Demographic and geographic.

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Definitions:

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Karen Horney

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The founder of psychoanalysis, Sigmund Freud, was an Austrian neurologist who developed this clinical technique for managing psychopathology through discussions between a psychoanalyst and a patient.

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