Some Experts Have Combined Geographic,demographic,and Behavioural Segmentation Variables Used in Segmenting

question 50

Multiple Choice

Some experts have combined geographic,demographic,and behavioural segmentation variables used in segmenting organizational (business) markets to produce a segmentation concept known as:

• A)GDBics
• B)orgagraphics
• C)firmographics
• D)busnigraphics

---

Definitions:

Projection

A defense mechanism where unwanted feelings are displaced onto someone else, attributing one's own thoughts and impulses to them.

Seldom Comes

An expression indicating that something rarely happens or is infrequent.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety arising from unacceptable thoughts or feelings.

Reaction Formation

A defense mechanism where an individual expresses feelings or behaviors that are opposite to their actual feelings, often to hide their true emotions.