A Local Fast Food Restaurant Uses Inserts to Advertise Their

question 189

Multiple Choice

A local fast food restaurant uses inserts to advertise their upcoming offers to students.The inserts are used in a student newspaper and in the area code where students live on-campus.Why would the restaurant choose NOT to include inserts in those papers where students reside with their parents off-campus?

• A)because the size of the market off-campus is much smaller
• B)because the expected growth rate of on-campus students is much higher
• C)because of the cost of reaching the off-campus segment
• D)because the likelihood of student's parents purchasing fast food is low

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Definitions:

Cyanotic

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Uninterrupted Sleep

A period of sleep without any disruptions, important for overall health, allowing the body and mind to recover and rejuvenate.