In Developing a Marketing Strategy for the Newly Released Nike

question 59

Multiple Choice

In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of:

• A)selecting target market segments to reach.
• B)forming products to be sold into groups.
• C)developing a market-product grid and estimating size of markets.
• D)taking marketing actions to reach target markets.

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Definitions:

MMPI

The Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology used to diagnose mental disorders.

Reliability And Validity

The consistency and accuracy of a measurement or assessment tool.

Diagnose

The process of identifying a disease or condition from its symptoms and signs through examination and tests.

Mental Disorders

Health conditions characterized by alterations in thinking, mood, or behavior associated with distress and/or impaired functioning.