One Bank Determined Through Detailed Segmentation Analysis That Certain Customers

question 174

Multiple Choice

One bank determined through detailed segmentation analysis that certain customers were clearly less profitable,or even unprofitable,to serve compared with others.They started to charge a fee to those high-cost,low-profit customers if they used a teller at a branch or if they phoned a call centre for customer assistance.Many of these customers,upon finding charges of $2 per contact,decided to leave the bank,which is exactly what the bank intended.It could be said that the bank used ______ customers.

• A)segmentation of
• B)de-segmentation of
• C)de-selection of
• D)de-servicing of

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Definitions:

First Words

The initial set of words a child learns and uses to communicate, often occurring between 10 to 15 months of age.

Zone of Proximal Development

A concept in developmental psychology referring to the difference between what a learner can do without help and what they can achieve with guidance and encouragement from a skilled partner.

Guided Participation

Adult’s participation in a child’s activity that helps to structure it and bring the child’s understanding of it closer to the adult’s.

Lev Vygotsky

A Russian psychologist known for his theory on social interaction playing a fundamental role in cognitive development.