Differentiation Positioning Requires a Product To

question 151

Multiple Choice

Differentiation positioning requires a product to:

• A)compete directly with competitors but emphasize unique product attributes.
• B)compete with competitors on similar product attributes in the same market.
• C)compete with competitors on similar product attributes but in a different market.
• D)seek a less competitive, smaller market niche.

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Definitions:

Discount Rate

The interest rate charged to commercial banks and other depository institutions for loans received from a country's central bank's discount window; also the rate used to discount future cash flows in discounted cash flow analysis.

Project Risk

The potential for losses or less-than-expected outcomes in a specific project, due to factors such as cost overruns, underperformance, or delays.

Funding Sources

Various origins of capital used to start or expand a business, including debt financing, equity financing, and internal funds.

Cost of Capital

The cost of capital is the rate of return a company must earn on its investments to maintain its market value and attract funds, including the cost of equity and debt.