When Apple Initially Launched the IPhone,their Major Focus Was on the High-End

question 167

Multiple Choice

When Apple initially launched the iPhone,their major focus was on the high-end consumer market.Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone,but rather a consumer phone,and therefore,do not issue it to their employees.Apple is working hard at _____________ the iPhone.

• A)perceptual mapping
• B)product positioning
• C)product differentiation
• D)repositioning

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Definitions:

Guiding

The act of leading, directing, or advising others in order to achieve a goal or fulfill a purpose.

Introducing Intervention

A process or strategy designed to initiate change or improvement in a specific situation or system.

Opening Exercise

An initial activity conducted at the start of a meeting, training session, or workshop designed to prepare participants for the session ahead.

Treasure Hunt

A game in which participants search for hidden objects or places by following a series of clues.