SwissAir Recently Tried to Expand,but Because of a Variety of Reasons,it

question 182

Multiple Choice

SwissAir recently tried to expand,but because of a variety of reasons,it failed and had to declare bankruptcy.Prior to declaring bankruptcy,SwissAir engaged in several cost-cutting efforts,which alienated its customer base.After much effort,the company began operations again with the hope of attracting its previous customers back.Because it feared that a _____ strategy would not undo the damage to the brand name,the company opted for a totally new name and new look.

• A)segmentation
• B)differentiation
• C)repositioning
• D)probability

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Definitions:

Imaginary Friends

Non-real companions created by children's minds that can serve as a way of coping with loneliness or navigating social scenarios.

Intrinsic Motivation

The drive to do something because it is inherently interesting or enjoyable, not for some separable consequence.

Emotional Regulation

The process of managing and responding to an emotional experience in a manner that is socially acceptable and allows one to achieve goals.

Emotional Control

The ability to manage and regulate one’s emotions, especially in stressful situations or when reacting to external stimuli.