Superba Cravats Is a Major Marketer of Men's Bow Ties

question 125

Multiple Choice

Superba Cravats is a major marketer of men's bow ties.It estimates there are 20 million buyers of bow ties each year,that the average wearer of bow ties purchases 4 ties per year,and that the average price per bow tie is $10.Superba Cravats currently has a market share of 20 percent,which it expects will increase to 25 percent in the coming year as a result of its new relationship marketing program.The sales forecast or company forecast for Superba for the coming year would be:

• A)$80 million.
• B)$200 million.
• C)$400 million.
• D)$800 million.

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Definitions:

Projective Test

A psychological assessment tool that uses ambiguous stimuli to elicit responses that reveal aspects of an individual’s personality.

Thematic Apperception Test

A projective psychological test where individuals are presented with ambiguous pictures and asked to create stories, revealing their underlying motives, feelings, and attitudes.

Validity

Refers to the degree to which a test or instrument measures what it claims to measure.

MMPI

The Minnesota Multiphasic Personality Inventory, a comprehensive psychological assessment tool used to diagnose mental disorders and assess personality structure.