PepsiCo Is Assessing Whether to Launch a Brand New Type

question 72

Multiple Choice

PepsiCo is assessing whether to launch a brand new type of antioxidant water product.The marketing department has described a selection of the population as: "relatively homogeneous collections of prospective buyers." The marketing department is describing what?

• A)market segments
• B)demographic clusters
• C)organizational buyers
• D)ultimate consumers

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Definitions:

Modernization Theory

Modernization theory is a model of economic and social development that explains global inequality in terms of technological and cultural differences between nations.

Economic Underdevelopment

A state where a country lags behind in economic progress compared to industrialized nations, marked by low GDP, lack of industrialization, and poor living standards.

Western Attributes

Characteristics or qualities that are typically associated with Western societies, including values, practices, and cultural norms.

Homogeneous

Describes a group, structure, or substance that has the same or similar elements uniformly distributed throughout.