When Compared to a Multiple-Products-Multiple-Market Segments Strategy,a One-Product-And-Multiple-Market-Segment Strategy

question 135

Multiple Choice

When compared to a multiple-products-multiple-market segments strategy,a one-product-and-multiple-market-segment strategy:

• A)is a much more effective means of meeting consumers' individual needs.
• B)is much more profitable.
• C)creates greater economies of scale (cost savings) in manufacturing costs.
• D)is a more effective way of meeting organizational objectives.

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