A Different Market Segment Usually Requires a Different Marketing Action

question 63

Multiple Choice

A different market segment usually requires a different marketing action that in turn means greater costs.If increased revenues do not offset extra costs,a marketer should _____ to reduce the number of marketing actions.

• A)increase the advertising budget
• B)try direct mail instead of broadcast advertising
• C)cancel current activities
• D)combine segments

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Definitions:

Price/Pound

Price per pound is a unit of measurement for cost relative to weight, commonly used to express the cost of goods sold by weight.

Forecast

A prediction or estimate of future events, especially regarding weather or economic conditions.

Seasonal Additive Model

A time series forecasting technique that adds seasonal effects to predict future values.

Double Moving Average Model

A method used in time series analysis and forecasting that involves taking averages of averages to smooth data series and detect trends.