A Local Sports Store Is Planning on Using Only Demographic

question 17

Multiple Choice

A local sports store is planning on using only demographic variables to segment potential customers who will purchase from the store.This will dictate the diversity of products the store will carry.Which research report is most useful to this sports store?

• A)"Sports Activities and Purchasing Habits, 2014 Edition"
• B)"Gender Representation in Major Urban Centres in Canada"
• C)"Population Breakdown in Major Urban Centres in Canada"
• D)"Fast Rising Sports Segment and Market Leading Products, 2014 Edition"

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Definitions:

Conflict Management Style

Approach or technique used to address disputes and resolve conflicts between individuals or groups.

Accommodating

Willing to make adjustments or concessions to meet the needs or wishes of others.

Compensation Negotiation

The process of bargaining the terms of employment, especially salary and benefits, between an employee and an employer.