Miller Beer Once Called Itself "The Champagne of Bottled Beer

question 5

Multiple Choice

Miller beer once called itself "the champagne of bottled beer," and ads showed elegant women in long white dresses sipping beer from crystal goblets.Then the company discovered that most beer is consumed by men 18 to 30 years of age,and it changed the thrust of its marketing message to reflect the more productive target market.What segmentation variable has it focused on with the newer approach?

• A)benefits sought
• B)usage rate
• C)product awareness
• D)buyer intentions

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Definitions:

Secure Attachment

The ways that infants use their caregiver, usually their mother, as a secure base from which to explore the environment.

Caregiver

An individual responsible for providing physical and emotional care to someone who is unable to look after themselves due to age, illness, or disability.

Secure Base

A concept in attachment theory referring to the emotional and physical safety provided by a caregiver, enabling individuals to explore and interact with their environment confidently.

Harry Harlow

A psychologist known for his research on maternal separation, dependency needs, and social isolation experiments on rhesus monkeys.