In Developing a Marketing Strategy for the Newly Released Nike

question 59

Multiple Choice

In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of:

• A)selecting target market segments to reach.
• B)forming products to be sold into groups.
• C)developing a market-product grid and estimating size of markets.
• D)taking marketing actions to reach target markets.

Recognize the advantages and disadvantages of different sales organization structures, including geographical and product-based.

Appreciate the importance of a job analysis in salesforce management and how it contributes to effective recruitment and salesforce performance.

Identify strategies for sales territory and account assignment to optimize salesforce effectiveness.

Understand the concept and application of an account management policy grid.

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Definitions:

Capital Asset Pricing Model

A model that describes the relationship between systematic risk and expected return for assets, particularly stocks, suggesting that the expected return on an investment is related to its risk level.

Portfolio Variance

A measure of the dispersion of returns of a portfolio from its mean, indicating the level of investment risk.

Portfolio Beta

A measure of the sensitivity of a portfolio's returns to market returns, representing its relative market risk.