One Bank Determined Through Detailed Segmentation Analysis That Certain Customers

question 174

Multiple Choice

One bank determined through detailed segmentation analysis that certain customers were clearly less profitable,or even unprofitable,to serve compared with others.They started to charge a fee to those high-cost,low-profit customers if they used a teller at a branch or if they phoned a call centre for customer assistance.Many of these customers,upon finding charges of $2 per contact,decided to leave the bank,which is exactly what the bank intended.It could be said that the bank used ______ customers.

• A)segmentation of
• B)de-segmentation of
• C)de-selection of
• D)de-servicing of

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Definitions:

Therapeutic Relationship

The professional and empathetic relationship between a therapist and client, crucial for the effectiveness of therapy, characterized by trust, understanding, and mutual respect.

Symptom Based

Approaches in therapy or medicine that focus on identifying and treating the signs and symptoms of disorders or diseases.

Medical Model

A framework in healthcare and psychology that treats psychological disorders as biologically-based diseases, often emphasizing medication and medical interventions.

Conceptualizing Treatment

The process of understanding and planning a client's therapy based on their unique psychological issues, history, and goals.