Differentiate Between Market Potential and Sales Forecast

question 36

Essay

Differentiate between market potential and sales forecast.

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Definitions:

Batesian Mimicry

A type of mimicry in which a non-threatening species develops similar warning signals to those of a dangerous species to avoid predation.

Müllerian Mimicry

A form of biological mimicry where two or more harmful species, usually within the same family, evolve to look alike.

Warning Coloration

Bright and distinctive patterns or colors on animals that serve to warn predators of their toxicity or unpalatability.

Ecological Niche

The role and position a species has in its environment; how it meets its needs for food and shelter, how it survives, and how it reproduces.