Marketing Data Services Offer Single Source Data,which Is Information Provided

question 47

Multiple Choice

Marketing data services offer single source data,which is information provided by a single firm on household demographics and lifestyle,purchases,TV viewing behaviour,and:

• A)magazine and newspaper subscription rates.
• B)recreational activities like tennis and golf.
• C)responses to promotions like coupons and free samples.
• D)attendance at church, theatre, and the like.

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Definitions:

Labeled Data

Data that is tagged with one or more labels, identifying certain properties or classifications, which is used for supervised learning in machine learning algorithms.

Deontology

An ethical theory that suggests the morality of an action depends on its adherence to a set of rules, rather than its consequences.

Moral Duties

Ethical obligations or responsibilities that individuals are expected to adhere to based on moral or ethical principles.

Designated Driver

A person who abstains from alcohol on a social occasion in order to drive companions home safely.