Neuromarketing Is a New Technique to Measure Consumer's Response to Marketing

question 56

Multiple Choice

Neuromarketing is a new technique to measure consumer's response to marketing stimuli.Neuromarketing measures brain activity using an electroencephalography (EEG) technique or magnetic resonance imaging (MRI) .Those results are then compared to the results from verbal survey-based techniques.All of the following CANNOT be measured except:

• A)purchase intent
• B)attitudes
• C)persuasiveness
• D)emotion

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Definitions:

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A country in North America known for its vast landscapes, multicultural population, and as a member of the Commonwealth with a parliamentary democracy.

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A year that can be noted for specific historical events, but without additional context, does not denote a universally recognized key term.

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