By Using Social Media to Focus on Unmet Customer Needs,it

question 32

Multiple Choice

By using social media to focus on unmet customer needs,it enables marketers to focus on:

• A)product innovation
• B)developing products only wanted by a small market group
• C)tailoring content
• D)those customers who are the 'loudest'

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Definitions:

Relevant Information

Data that can influence a decision-making process because it is pertinent and has a bearing on the situation.

Actual Results

The real outcomes achieved by an organization, which can be measured and compared against its goals or forecasts.

Planned Activities

Predefined actions or strategies set by an organization in pursuit of its objectives.

Accounting Period

A specific and standard duration of time (such as a month, quarter, or year) during which accounting records are kept and financial statements are prepared.