All of the Following Are Examples of Internal Secondary Data

question 31

Multiple Choice

All of the following are examples of internal secondary data EXCEPT:

• A)Nielsen ratings reports for Ontario purchased by an organization.
• B)an organization's income statement and balance sheet for 2001.
• C)customer lists generated by an organization's marketing information system.
• D)studies conducted three years ago by the firm's market research department.

---

Definitions:

Psychosexual Development

Sigmund Freud's theory of the stages of child development, each characterized by a focus on pleasure from a specific area of the body, shaping personality.

Phallic Stage

A phase in Freud's psychosexual development, occurring from about ages 3 to 6, where the libido (sexual energy) focuses on the genital area.

Oral

Relating to the mouth, including the act of speaking, intake of food, or in medical terms, medication taken by mouth.

Fixation

An obsessive focus or attachment to a developmental stage, person, or object.