Shelly,the Manager of a Large Grocery Store,was Concerned

question 99

Multiple Choice

Shelly,the manager of a large grocery store,was concerned.She had received complaints from several customers who said they had been treated rudely by clerks at the store.In order to determine whether or not her clerks were indeed rude,Shelly hired a team of marketing researchers.The researchers posed as customers shopping in the store,but were actually taking notes and recording the actions of the store clerks.Later,Shelly reviewed those notes.The research notes Shelly reviewed were a form of _____ data.

• A)secondary
• B)developmental
• C)primary
• D)national

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Definitions:

Marginal Cost

The change in total cost that arises when the quantity produced is incremented by one unit.

Economic Efficiency

A situation where resources are allocated in a way that maximizes the net benefit to society.

Market Demand Curve

A graphical representation that shows the total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.

Marginal Benefit

The gain in utility or satisfaction derived from the additional consumption of a unit of a good or service.