One of the Reasons to Choose Using Brain-Imaging Based Neuromarketing

question 70

Multiple Choice

One of the reasons to choose using brain-imaging based neuromarketing tools over traditional focus groups is that:

• A)the results are often more accurate
• B)the tests are cheaper to administer
• C)the tests can be completed remotely
• D)the results are the same, but the test is cheaper to administer

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Definitions:

Biomarker

A biological molecule found in blood, other body fluids, or tissues that is a sign of a normal or abnormal process, or of a condition or disease.

Steroids

Organic compounds with a characteristic molecular structure containing four rings of carbon atoms; includes some hormones and vitamins.

Organic Compounds

Chemical compounds containing carbon atoms bonded to hydrogen atoms, often along with other elements, which are the basis of all life on Earth.

Miller and Urey

Scientists known for their experiment simulating early Earth conditions, demonstrating the possible origins of organic compounds.