The Practice of Standardizing Marketing Activities When Cultural Similarities Exist

question 169

Multiple Choice

The practice of standardizing marketing activities when cultural similarities exist and adapting them when cultures differ is called a _____ marketing strategy.

• A)global
• B)Malthusian
• C)polyphonic
• D)standardized

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Definitions:

Conflict

A situation or process in which individuals or groups perceive opposition in needs, values, or interests, potentially leading to tension or disputes.

Emotional Conflict

Involves interpersonal difficulties that arise over feelings of anger, mistrust, dislike, fear, resentment, and the like.

Marketing Strategy

A comprehensive plan that outlines how a business will communicate the value of its products or services to potential customers to achieve its marketing goals.

Substantive Conflict

Involves fundamental disagreement over ends or goals to be pursued and the means for their accomplishment.