As a Consultant for KPMG,your Client Asks You to Find

question 18

Multiple Choice

As a consultant for KPMG,your client asks you to find the similarities among consumers between Canadians and Scandinavians,as they are considered launching a new product to these two countries.Your client is asking you to perform a(n) :

• A)international attitude evaluation.
• B)multigraphic societal scanning.
• C)polyphasic anthropology.
• D)cross-cultural analysis.

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Definitions:

Intelligence Test

A standardized assessment designed to measure cognitive abilities, including reasoning, problem-solving, and understanding, to derive an intelligence quotient (IQ).

Simon and Binet

Alfred Binet and Theodore Simon, French psychologists who developed the first intelligence test in the early 20th century to identify students needing special education.

Mental Age

A measure of an individual's mental proficiency expressed in terms of the average age at which a normal individual reaches the same level of proficiency.

IQ

A measure of an individual's intellectual abilities in relation to others, often calculated through standardized tests.